Advertising and Promotions Managers

Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Job Task

• Confer with clients to provide marketing or technical advice.
• Confer with department heads and/or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
• Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
• Coordinate with the media to disseminate advertising.
• Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
• Gather and organize information to plan advertising campaigns.
• Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers.
• Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
• Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
• Plan and execute advertising policies and strategies for organizations.
• Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
• Prepare and negotiate advertising and sales contracts.
• Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
• Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.
• Assist with annual budget development.
• Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
• Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
• Represent company at trade association meetings to promote products.
• Train and direct workers engaged in developing and producing advertisements.
• Assemble and communicate with a strong, diverse coalition of organizations and/or public figures, securing their cooperation, support and action, to further campaign goals.
• Contact organizations to explain services and facilities offered.
• Direct and coordinate product research and development.
• Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
• Prepare budgets and submit estimates for program costs as part of campaign plan development.

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