Market Research Analysts

Research market conditions in local, regional, or national areas to determine potential sales of a product or service. May gather information on competitors, prices, sales, and methods of marketing and distribution. May use survey results to create a marketing campaign based on regional preferences and buying habits.

Job Task

• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
• Develop and implement procedures for identifying advertising needs.
• Devise and evaluate methods and procedures for collecting data (such as surveys, opinion polls, or questionnaires), or arrange to obtain existing data.
• Forecast and track marketing and sales trends, analyzing collected data.
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
• Measure and assess customer and employee satisfaction.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Monitor industry statistics and follow trends in trade literature.
• Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
• Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
• Direct trained survey interviewers.
• Seek and provide information to help companies determine their position in the marketplace.

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