Graphic Designers

Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.

Job Task

• Develop graphics and layouts for product illustrations, company logos, and Internet websites.
• Key information into computer equipment to create layouts for client or supervisor.
• Prepare illustrations or rough sketches of material, discussing them with clients and/or supervisors and making necessary changes.
• Study illustrations and photographs to plan presentation of materials, products, or services.
• Prepare notes and instructions for workers who assemble and prepare final layouts for printing.
• Develop negatives and prints to produce layout photographs, using negative and print developing equipment and tools.
• Photograph layouts, using camera, to make layout prints for supervisors or clients.
• Use computer software to generate new images.
• Mark up, paste, and assemble final layouts to prepare layouts for printer.
• Draw and print charts, graphs, illustrations, and other artwork, using computer.
• Review final layouts and suggest improvements as needed.
• Confer with clients to discuss and determine layout design.
• Create designs, concepts, and sample layouts based on knowledge of layout principles and esthetic design concepts.
• Determine size and arrangement of illustrative material and copy, and select style and size of type.
• Produce still and animated graphics for on-air and taped portions of television news broadcasts, using electronic video equipment.

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