Merchandise Displayers and Window Trimmers

Plan and erect commercial displays, such as those in windows and interiors of retail stores and at trade exhibitions.

Job Task

• Arrange properties, furniture, merchandise, backdrops, and other accessories, as shown in prepared sketches.
• Change or rotate window displays, interior display areas, and signage to reflect changes in inventory or promotion.
• Construct or assemble displays and display components from fabric, glass, paper, and plastic, using hand tools and woodworking power tools, according to specifications.
• Consult with advertising and sales staff to determine type of merchandise to be featured and time and place for each display.
• Cut out designs on cardboard, hardboard, and plywood, according to motif of event.
• Develop ideas or plans for merchandise displays or window decorations.
• Obtain plans from display designers or display managers, and discuss their implementation with clients or supervisors.
• Place prices and descriptive signs on backdrops, fixtures, merchandise, or floor.
• Plan and erect commercial displays to entice and appeal to customers.
• Prepare sketches, floor plans or models of proposed displays.
• Select themes, lighting, colors, and props to be used.
• Attend training sessions and corporate planning meetings to obtain new ideas for product launches.
• Collaborate with others to obtain products and other display items.
• Create and enhance mannequin faces by mixing and applying paint and attaching measured eyelash strips, using artist's brush, airbrush, pins, ruler, and scissors.
• Dress mannequins for displays.
• Install booths, exhibits, displays, carpets, and drapes, as guided by floor plan of building and specifications.
• Install decorations such as flags, banners, festive lights, and bunting on or in building, street, exhibit hall, or booth.
• Instruct sales staff in color-coordination of clothing racks and counter displays.
• Maintain props and mannequins, inspecting them for imperfections and applying preservative coatings as necessary.
• Store, pack, and maintain records of props and display items.
• Take photographs of displays and signage.
• Use computers to produce signage.

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