Radio and Television Announcers

Talk on radio or television. May interview guests, act as master of ceremonies, read news flashes, identify station by giving call letters, or announce song title and artist.

Job Task

• Announce musical selections, station breaks, commercials, or public service information, and accept requests from listening audience.
• Comment on music and other matters, such as weather or traffic conditions.
• Coordinate games, contests, or other on-air competitions, performing such duties as asking questions and awarding prizes.
• Identify stations, and introduce or close shows, using memorized or read scripts, and/or ad-libs.
• Interview show guests about their lives, their work, or topics of current interest.
• Keep daily program logs to provide information on all elements aired during broadcast, such as musical selections and station promotions.
• Operate control consoles.
• Prepare and deliver news, sports, and/or weather reports, gathering and rewriting material so that it will convey required information and fit specific time slots.
• Read news flashes to inform audiences of important events.
• Select program content, in conjunction with producers and assistants, based on factors such as program specialties, audience tastes, or requests from the public.
• Discuss various topics over the telephone with viewers or listeners.
• Give network cues permitting selected stations to receive programs.
• Host civic, charitable, or promotional events that are broadcast over television or radio.
• Locate guests to appear on talk or interview shows.
• Make promotional appearances at public or private events in order to represent their employers.
• Moderate panels or discussion shows on topics such as current affairs, art, or education.
• Provide commentary and conduct interviews during sporting events, parades, conventions, and other events.
• Record commercials for later broadcast.
• Study background information in order to prepare for programs or interviews.
• Attend press conferences in order to gather information for broadcast.
• Describe or demonstrate products that viewers may purchase through specific shows or in stores.

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