Advertising Sales Agents

Sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. May obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.

Job Task

• Deliver advertising or illustration proofs to customers for approval.
• Draw up contracts for advertising work, and collect payments due.
• Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Identify new advertising markets, and propose products to serve them.
• Locate and contact potential clients in order to offer advertising services.
• Maintain assigned account bases while developing new accounts.
• Obtain and study information about clients' products, needs, problems, advertising history, and business practices in order to offer effective sales presentations and appropriate product assistance.
• Prepare and deliver sales presentations to new and existing customers in order to sell new advertising programs, and to protect and increase existing advertising.
• Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
• Process all correspondence and paperwork related to accounts.
• Provide clients with estimates of the costs of advertising products or services.
• Recommend appropriate sizes and formats for advertising, depending on medium being used.
• Arrange for commercial taping sessions, and accompany clients to sessions.
• Attend sales meetings, industry trade shows, and training seminars in order to gather information, promote products, expand network of contacts, and increase knowledge.
• Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
• Gather all relevant material for bid processes, and coordinate bidding and contract approval.
• Inform customers of available options for advertisement artwork, and provide samples.
• Write copy as part of layout.
• Consult with company officials, sales departments, and advertising agencies in order to develop promotional plans.
• Write sales outlines for use by staff.

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